We drive your agricultural business forward: more reach, more leads, a stronger market position.
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Managing Director Besenthalgruppe from Bargfeld:
"We all know how difficult it is to find the right marketing agency - one that really understands what our company needs and delivers measurable results."
"Before we started working with LAEND, our marketing was a real challenge. Not only did we lack the right strategy, but also the targeted approach to our desired customers. LAEND quickly understood what we needed and solved our problem. Within a very short time, we were able to achieve visible success and reach exactly the right people."
Site manager at GRIMME Uelzen:
"I love the video you made!"
"Recruiting staff was a challenge for us for a long time. We used to use print media and job portals, but with LAEND Agrarmarketing we found two suitable employees in a short space of time."
" LAEND Agrarmarketing saves you a lot of time and nerves."
Managing Director at Suderburg & Dreyer GmbH, shares his experiences from our collaboration.
"LAEND Agrarmarketing has brought a breath of fresh air to our employee search."
"We received 30 qualified applications within a very short space of time. The recruiting was efficient, creative and helped us enormously. We now regularly work with LAEND when we have vacancies and the results speak for themselves."
We specialize in agriculture and understand the challenges that agricultural companies face.
We convey your brand message with creative content and data-based strategies.
Our professional team of over 10 employees covers every specialist area. Our office is located on a farm.
We specialize in agriculture and understand the unique needs and challenges that agricultural businesses face.
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From strategy to high-quality content production - we develop and produce moving images for maximum visibility with the relevant target group and qualified inquiries.
In an initial meeting, we look at whether the collaboration makes sense. We take a look at the challenge.
In the next step, we execute - create content, build the website, set up tracking and so much more.
We use performance marketing to refine our high-quality content and thus increase the added value for you as a customer.
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Inexperienced “gurus”
Slow in implementation
no idea about agriculture
Poor communication
Little experience
Lack of creativity & implementation power
Pure focus on DA-CH
campaigns based on the "assembly line principle"
Only 1-2 employees in the team
Very long contract periods
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Specialization in the agricultural sector
Broad agricultural network
Team of farmers and marketing professionals
International industry knowledge
Experience thanks to € 200,000 advertising budget p.A.
world-class design & content team
Insights from global customer campaigns
100% individual approaches, nothing off the shelf
A world-class team of 10+ employees
Fair contract terms to get to know
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Normal marketing agencies often have little or no understanding of the special requirements of the agricultural sector. They know neither the processes in the field nor the challenges in the barn or trade. This leads to lengthy briefings and inefficient processes - especially when it comes to weather-dependent content production.
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Many agencies do not speak the language of agriculture. They know neither the technical terms nor the right communication channels to address farmers and agricultural businesses in a targeted manner. This leads to inaccurate messages and a lack of trust among the target group. Incorrect wording or misleading statements can not only put off potential customers, but also weaken the credibility of a brand.
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In the agricultural sector, it's not just knowledge that counts, but also the network. If you have the right contacts to media, multipliers and influencers, you can reach your target group faster and more effectively. We are anchored in the industry and know which platforms, personalities and PR strategies really work. This is how we ensure authentic communication and measurable success.
of the companies surveyed state that their previous acquisition methods - often with agencies without agricultural expertise - do not bring in the right leads or applicants.
still rely on outdated methods such as print ads, word of mouth and social media posts without a clear strategy - and wonder why the results fail to materialize.
of companies need up to 9 months to gain qualified contacts or leads - far too slow for today's requirements in the agricultural sector.
Perhaps you have already experienced it: an agency without agricultural expertise, a lot of budget invested - and in the end no qualified applicants, no real inquiries, just disappointing campaigns.
Krone wanted to generate maximum attention in the agricultural target group with the new AGRITRUCK and at the same time generate qualified leads for sales. The strategy: a combination of influencer marketing and performance ads on Meta to convert reach into targeted inquiries and sales.
The AGRITRUCK was first presented at Agritechnica 2023 - accompanied by a digital competition campaign. Participants were able to invite the influencer to their farm and experience the AGRITRUCK exclusively, which ensured a high level of attention and engagement, followed by the Germany-wide roadshow, during which the influencer showed the truck in action together with Krone. The combination of organic influencer reach and targeted meta ads proved to be particularly effective: while the influencer provided authentic storytelling, performance ads directed qualified leads to the inquiry.
The campaign achieved maximum reach and exceptionally high interaction rates. Thanks to the combination of influencer content and targeted advertisements, numerous qualified leads were acquired, which noticeably increased demand for the AGRITRUCK. The success continues: the roadshow will be continued in 2026 to reach more businesses and capitalize on the momentum. The AGRITRUCK was successfully established on the market thanks to the close integration of performance marketing and influencer strategy.
Mühlenhof Zepelin wanted to pass on its sustainable circular concept directly to consumers and strengthen the sale of regional organic products - including high-quality beef and field-fresh oils. The aim was to create a direct and simple ordering option that authentically reflects the farm.
We developed a customized online store that not only presents the high-quality products in the best possible way, but also conveys Mühlenhof's sustainable philosophy. An intuitive user interface, appealing design and seamless integration of payment and shipping options ensure a convenient shopping experience. In addition, we used targeted performance marketing to increase the visibility and reach of the brand.
The new online store enables customers to order Mühlenhof products directly and easily. Digital direct marketing has increased brand awareness and built up a loyal customer base. The combination of appealing web design and targeted online communication ensures sustainable growth and strengthens the direct connection between the business and consumers.
Cub Cadet wanted to showcase the performance and versatility of its lawn mower tractors and robotic mowers in the best possible light. The focus was on high-quality social media content that realistically shows the machines in use and can be used internationally.
We produced customized content that impressively demonstrates the power, precision and efficiency of Cub Cadet lawn mower tractors and robotic mowers. Dynamic video footage and high-quality images were used to authentically portray the easy handling, modern design and performance of the machines.
The content was successfully played out internationally and increased the brand's presence in the digital channels. The videos and images ensured high interaction rates as they showed the products in action and made the benefits directly tangible for end customers. The targeted use of social media effectively reached the target group and increased interest in Cub Cadet's innovative solutions.
AgForce wanted to communicate the benefits of its contractor software clearly and practically on social media. The target group - contractors - was to be addressed directly and convinced of the efficiency, user-friendliness and functions of the app.
We visited various contractors and used real testimonials and customer testimonials. Practical videos and images were used to show how AgForce makes the day-to-day work of contractors easier - from order management to fleet coordination and invoicing.
The content achieved a high level of reach and interaction in the contractor community. AgForce was perceived as a practical, time-saving solution that makes day-to-day work more efficient. The authentic customer testimonials strengthened trust in the app and contributed to increasing demand.
Many companies continue to rely on traditional advertising measures such as print ads, flyers or posters. These methods are often poorly targeted, difficult to measure and only reach new customers to a limited extent.
Customers' habits have changed - they inform themselves online, compare offers and expect relevant content. If you want to address your target group in a targeted manner, you have to be present where they are active.
Customers can be reached more effectively through the targeted use of digital channels. Online advertising, social media and search engine-optimized content make it possible to address the right people at the right time with relevant messages.
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Many potential customers see the products and services, but they are not motivated to find out more by the boring or uninspired presentation. Good marketing should be creative and appealing and make it clear why customers should buy from you.
Traditional methods often only reach the right customers by chance:
Reason1: Too few active searchers: Many potential customers do not search specifically in portals, newspapers or on general websites.
Reason2: Your target customers are not in the direct vicinity of your company. This means they are not reached by word of mouth or simple social media posts.
Many marketing measures are lengthy and complicated. There is a lack of automation, clear objectives and measurable success monitoring. These outdated methods lead to potential customers dropping out or not being reached in the first place. At the same time, your marketing often remains inefficient and costs more than it brings.
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Many businesses and companies spend money on advertising without knowing whether it is really making a difference. We rely on measurable marketing that makes success visible. With clear figures and real results, we ensure that your advertising not only runs, but also works - more reach, more inquiries, more sales.
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Everything from a single source - from strategy to implementation. We are your external marketing team that takes care of everything: social media, content, ads and more. You don't have to coordinate different service providers or take care of marketing yourself - we take care of that and make sure everything runs smoothly.
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You don't have to explain anything to us. We bring agricultural expertise to the table. Standard marketing doesn't work in agriculture. We speak the language of your customers, know the challenges in the industry and know what is important. No empty phrases, but real, practical content that your target group will understand and respond to.
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We don't focus on quick, one-off campaigns, but want to support you in the long term. With well thought-out measures that make your company more visible, attract customers and make it sustainably successful.
Agricultural marketing encompasses all measures that support agricultural businesses and companies in successfully marketing their products and services. This includes branding strategies, digital advertising, content marketing, social media management, PR and much more.
Agriculture is a highly competitive market. Effective agricultural marketing helps to address target groups in a targeted manner, present products in the best possible way and increase sales and brand awareness in the long term.
Agricultural marketing requires an in-depth understanding of the agricultural sector, seasonal dependencies and specific target groups. Traditional marketing agencies often do not know the specific needs of farmers, manufacturers or service providers in the agricultural sector.
We are not a traditional agency, but a specialized team with in-depth industry knowledge. Our team consists of experts with an agricultural background who know exactly which strategies work in the agricultural sector. We deliver measurable results within 30 days.
Our services include:
✅ Social Media Marketing & Ads (Meta Ads, Google Ads)
✅ Website & Shop Creation
✅ SEO
✅ Content & Video Production
✅ Tracking & Analytics
✅ Workshops & Consulting
Our strategies are designed for fast results. Many of our clients see initial improvements in visibility, inquiries and reach within 30 days.
We focus on digital marketing strategies, but also offer print designs for flyers, brochures and trade fair appearances.
The costs for a collaboration are individual and depend on the scope of the project. Our starter packages start at €1,500, while larger enterprise projects can be in the six-figure range. We offer customized solutions that can be flexibly adapted to your budget and goals.
1️⃣ Free initial consultation: We analyse your challenges and goals.
2️⃣ Strategy & planning: Creation of an individual marketing plan.
3️⃣ Implementation & optimization: Implementation of campaigns with continuous optimization.
4️⃣ Reporting & analysis: Ongoing measurement of results for performance optimization.
No, our cooperation is flexible. We offer fair contract terms and allow you to test our services without a long-term commitment.
It has never been easier to put together a stellar website to showcase my portfolio. Modern and creative, the Micky template along with the ease of use of Webflow makes it simple to transform my portfolio in a positive way.
It has never been easier to put together a stellar website to showcase my portfolio. Modern and creative, the Micky template along with the ease of use of Webflow makes it simple to transform my portfolio in a positive way.
It has never been easier to put together a stellar website to showcase my portfolio. Modern and creative, the Micky template along with the ease of use of Webflow makes it simple to transform my portfolio in a positive way.
It has never been easier to put together a stellar website to showcase my portfolio. Modern and creative, the Micky template along with the ease of use of Webflow makes it simple to transform my portfolio in a positive way.
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