The search for qualified employees in agriculture is becoming increasingly challenging. The shortage of skilled workers, seasonal peaks in workload and migration to other sectors make it difficult to find suitable applicants. But with the right strategies and channels, you can successfully recruit new employees.

The challenges of finding employees in agriculture

• Shortage of skilled workers: fewer and fewer young people are choosing careers in agriculture.
• Seasonal fluctuations: The demand for labor varies greatly, e.g. during the harvest season.
• Image problem: Many potential employees have an outdated image of agriculture.
• Digital divide: Many companies are not yet using digital channels to present themselves as an attractive employer.

Successful strategies for finding employees

1. build an authentic employer brand

Present your company as an attractive place to work by showing your values, benefits and everyday working life. Authentic photos and videos can make a big difference here.

2. targeted social media campaigns

Platforms such as Facebook, Instagram or even TikTok are ideal for reaching young target groups. Show why it's worth working for you - for example, by providing insights into everyday life, interviews with employees or creative job advertisements.

3. use regional networks

Cooperation with schools, vocational schools or agricultural associations can help you to attract local talent.

4. offer modern benefits

Flexible working hours, training opportunities and modern technical equipment make companies more attractive to employees.

5. job portals and specialized platforms

In addition to general job exchanges, there are platforms that are specifically designed for agriculture, e.g. agrarjobs.de.

Practical tips for job advertisements

• Formulate clearly and precisely: Describe exactly which tasks and qualifications are required.
• Emphasize advantages: What makes working in your company special?
• Mobile-friendly design: More and more applicants are searching via smartphone - make sure that the ad is also easy to read on mobile devices.

Finding employees in agriculture may be challenging, but with the right strategy and a modern approach, you can attract suitable talent to your business. It is important to respond to the needs of the target group and break new ground in employee recruitment.

If you need support in finding employees or building your employer brand, we will be happy to assist you. Let's find the right employees together!