Fasterholt in Germany

We had the privilege of accompanying Fasterholt, the renowned Danish manufacturer of irrigation machines, as it entered the German market. Originally based in Denmark, the company has opened a branch in Uelzen and is now looking to expand its brand presence in Germany. Fasterholt represents a fusion of traditional craftsmanship and state-of-the-art technology in the field of efficient and resource-saving irrigation.

Strategic steps for branding

Our first step was to formulate a meaningful slogan: "Effective & resource-saving irrigation". This slogan not only embodies the company, but also raises awareness of sustainable agriculture. To increase Fasterholt's brand presence in Germany, we developed a holistic marketing strategy that included the design of business materials to present a consistent Fasterholt image.

Digital presence and visual communication

We developed a German website that presents Fasterholt's products and services in detail and offers potential customers a user-friendly interface. In addition, we trained the Fasterholt team in the use of social media and produced high-quality image photography and a corporate video to convey an authentic impression of Fasterholt and maximize its international reach.

What you might also like: Take a look behind the scenes of our collaboration with Helm AG and their groundbreaking platform SKYFLD. At LAEND, we leveraged our expertise in content marketing, paid media and social media to take precision farming to the next level. SKYFLD is revolutionizing agriculture with digital farm management and efficient use of resources - for higher yields and more sustainable farming. The highlight of our work? The launch of the SKYFLD app, which caused a sensation, and the viral collaboration with Marie Hoffmann, which landed over 161,000 views on Instagram. Our goal: to establish SKYFLD not just as an app, but as a strong, emotional brand.