Here we introduce you to our collaboration with Helm AG, one of the world's leading chemical companies, and their revolutionary platform SKYFLD. At LAEND, we were happy to take on this challenge and put our expertise in content marketing strategy, paid media and social media to work.

Precision Farming

SKYFLD is an independent online platform for precision farming and the digital management of farms. Through the efficient use of inputs, SKYFLD helps to increase yield and crop quality and provides innovative solutions for more sustainable farming. Our task was to develop a comprehensive strategy for organic and paid content on social media channels. We handled everything from strategic and editorial planning to content production and publishing. A highlight of our collaboration was the launch of SKYFLD's new mobile app. We played out the content both via social channels and paid advertisements. The response was overwhelming, which of course made us particularly proud.

Content is key

Content creation for social media requires creative ideas and a touch of humor. By using different formats such as photos, graphics, videos, stories and live streams, companies can present a diverse range of content that emphasizes their brand personality. Creativity is the key to standing out from the crowd and producing content that is not only informative but also entertaining. A touch of humor can help encourage interaction with the community, which ultimately leads to stronger engagement and higher engagement.

Marketing at Agritechnica

Marketing at trade fairs offers a unique opportunity to engage directly with potential customers and increase brand awareness. For Agritechnica, SKYFLD decided to stand out not only with informative presentations, but also with creative giveaways that attracted attention. Instead of the usual promotional materials, the company distributed practical and original items that appealed to the target group and offered added value. In addition to advertising, SKYFLD took the opportunity to hand out electrolytes to provide partygoers with a refreshing and revitalizing boost after a long night at the Young Farmers Party.

Collaborative marketing

Another great success was the collaboration with Marie Hoffmann. Marie created a reel that has achieved over 161,000 views on Instagram. Collaborations like this not only enable SKYFLD to reach new target groups, but also increase brand awareness and strengthen consumer trust. After all, when an agricultural influencer like Marie Hoffmann promotes a brand, she not only lends it credibility, but also conveys a personal touch that appeals to consumers.

Make a brand look approachable

With our focus on personal and emotional content, we were able to give the SKYFLD brand more personality and create emotional touchpoints with users. Our goal was always not only to present a useful app, but also to build a strong brand that stands for quality and innovation.
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You might also be interested in: Dive into the world of innovative irrigation technology. Fasterholt, the leading Danish manufacturer of irrigation machines, has now ventured into Germany, and we at LAEND have had the privilege of accompanying them on this exciting journey. From creating a striking slogan to developing a German website and producing a captivating image film, find out how we helped the Fasterholt brand on its journey. Our article Tradition and modernity in agricultural communication gives insights into how brands like SKYFLD and Fasterholt masterfully realize this connection.