Product launch of the agricultural truck in cooperation with Krone and Daimler Trucks

For the spectacular launch of Lankhorst Nord's new agricultural truck, developed in close collaboration with Krone and Daimler Trucks, LÆND, our marketing agency, designed a comprehensive and innovative marketing strategy. Our aim was to maximize awareness within the agricultural industry and increase awareness of the product through a combination of cross-media presentation, targeted performance marketing and creative content. A key part of our strategy was to present and establish Lankhorst Nord not only as a manufacturer, but also as a national contact for this truck, under the name Lankhorst Truckcenter. This positioning should ensure that Lankhorst Nord is perceived as the central point of contact for interested parties, advice and purchase of the agricultural truck, which lays the foundation for a strong market presence and long-term customer relationships.

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Cross-media support for the product presentation at Agritechnica 2023

The product launch was accompanied by a customized cross-media campaign that culminated at Agritechnica 2023.

Campaign planning social media & performance marketing

On social media, we implemented targeted campaigns designed to maximize reach and activate the community around the Lankhorst brand and its partners. By using specific hashtags, engaging content and interactive elements, we were able to significantly increase the visibility of the product launch.

Our performance marketing approaches focused on attracting qualified leads from companies interested in the new agricultural truck, looking for sales advice and wanting to take part in a roadshow to test the product on their own farm. Through targeted targeting and continuous data analysis, we optimized the campaigns to specifically address the target group that could be potential customers for the agricultural truck.

Influencer cooperation with Theresa Kastning & roadshow

A key element of our strategy was the cooperation with the well-known influencer Theresa Kastning. Shared influencer ads enabled us to establish an authentic and trustworthy level of communication with our target group. Theresa's involvement not only increased the visibility, but also the credibility of the campaign.

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We produced high-quality photo and video material that showed the Agrar truck in action. This visual content was central to the storytelling aspects of the campaign and allowed us to showcase the uniqueness and benefits of the product in an impressive way.

One highlight of the product launch was the planning and implementation of a roadshow, during which the agricultural truck was demonstrated directly on the farms of potential customers. In conjunction with influencer Theresa Kastning, we created a unique experience that not only showcased the benefits of the truck, but also enabled direct feedback from the target group. This personal touch increased customers' interest and relationship with the Lankhorst Nord brand.

Result:

LÆND's innovative and holistic marketing strategy for the launch of the Lankhorst Nord agricultural truck, in cooperation with Krone and Daimler Trucks, resulted in a successful launch with significant visibility and engagement with the target audience. A key success of our campaign was the establishment of Lankhorst Nord as the national contact for the truck under the name Lankhorst Truckcenter. This strategic positioning strengthened customer trust and created a clear point of contact for prospective customers, which contributed significantly to increasing brand awareness and attracting potential customers. Through a combination of cross-media presentation, targeted performance marketing, influencer collaborations and direct customer interaction, we not only increased awareness of the product, but also created a solid foundation for future sales and brand loyalty by firmly establishing Lankhorst Nord as the Lankhorst Truckcenter in the market.