Project report: How the Wolljes farm turns its cow patties into gold

Honor to whom honor is due: If there is one farm that lives the principle of sustainability and circular economy in its purest form, then it is the Wolljes farm. Family-run for four generations and always open to new ideas. In 1997, when many people didn't even know how to spell biogas, the farm turned its cowshed into a biogas factory. And now? Now we turn cow poop into flower fertilizer for hobby gardeners. Sounds crazy? It is. But it works. Welcome to the world of the agricultural marketing agency LAEND. Our job? We made sure that the organic natural fertilizer made from cow biomass is not only good for the garden, but also looks good and sells well.

Design that convinces

A product is only as good as its packaging. That's why our first step was to give Wolljes fertilizer a unique corporate identity. Color scheme, typography, logos - all coordinated and clearly recognizable as Wolljes. The recognition value? Almost through the roof!

The development of USPs and benefits was another important aspect of our work. The focus was on the history of the farm, its values and, of course, the unique quality of the fertilizer. We paid particular attention to the packaging design. Easy handling and dosing were our focus. After all, nobody wants to spill half the packet when fertilizing. With the new packaging, Wolljes fertilizer is very easy to portion and apply.

Online and with style

Of course, in this day and age, a webshop is a must. We didn't just design a store, we created a whole world around the farm and its fertilizer. The core story is told here in a creative and vivid way that captivates and inspires the customer. Last but not least, we used professional image photography to ensure that Hof Wolljes and its products are shown to their best advantage both at the point of sale and online.

The result? Hof Wolljes natural fertilizer can now be found not only on the shelves of grocery retailers and florists, but has also found a new home online. With clear branding, a strong online presence and a unique story, Hof Wolljes is ready to conquer the world of hobby gardeners.

You might also be interested in: Discover our article about direct marketing and why you should start now.
Our Elbers Hof project is also a pioneer in direct marketing, biodynamics and sustainable agriculture. We bring you closer to the story of a farm that strengthens the connection between the countryside and the city with biodynamic farming and its organic box.